It probably could have done a lot better if people didn't cry like little babies over the whole World Passes deal. They all act like there would be a level bar when there really isn't.
[For those that don't know, you can switch jobs in your Mog House from lets say, a level 44 Warrior to a Level 1 Monk to play with your other level 1 friends. When not playing with them, you can switch back to said Warrior and pick up where you left off.]