Square Enix reiterates importance of European market; mentions interesting detail about Advent Children |
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In the newest edition of German gaming news magazine MCV, Square Enix underlined its plans for making its European operation larger than its Japanese one. |
The company made clear that its future plans in Europe may lead to a larger importance for the region than even Japan. The North American market is already technically larger (though less hardcore) than the Japanese one, so news of Europe's increased importance isn't too strange.
So, Square Enix is going to focus on expanding its fields in Europe to promote Kingdom Hearts, Final Fantasy and Dragon Quest (apparently its three key franchises), as well as push its other services such as mobile and online games.
It will also be introducing more new forms of entertainment, of which the "interactive movie Final Fantasy VII Advent Children" is an example. Whatever that means.
The company concluded that Europe and other PAL regions (such as Australia) will become comparable to or larger than the Japanese market.
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