Eidos' Tomb Raider marketing campaign brings Lara into showers

• Published at 17:41:58 PT
• Reported by Rahul Choudhury
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  Heading:	<a href="http://squarehaven.com/news/2003/07/02/Eidos-Tomb-Raider-marketing-campaign-brings-Lara-into-showers">Eidos' <i>Tomb Raider</i> marketing campaign brings Lara into showers</a><br/>In an insidious marketing ploy you'd almost expect to be authored by Activision, Eidos will be hanging up life-size Lara Crofts in swimsuits throughout showers in fitness halls and gyms. So now you can shower while a CG chick made up of 18 polygons stares at you with her breasts. Naturally, most gaming nerds frequent gyms, so this must be the most elaborate and effective campaign ever!
  Eidos' Tomb Raider marketing campaign brings Lara into showers In an insidious marketing ploy you'd almost expect to be authored by Activision, Eidos will be hanging up life-size Lara Crofts in swimsuits throughout showers in fitness halls and gyms. So now you can shower while a CG chick made up of 18 polygons stares at you with her breasts. Naturally, most gaming nerds frequent gyms, so this must be the most elaborate and effective campaign ever!

  
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