Although no solid figures are available yet, Peter Moore anticipates that the US launch of Halo 2 will result in $100 million in profits on day one alone. If his claim is accurate, the Halo 2 launch day will be the single most profitable day in media history, surpassing the opening day of any video game or motion picture released in the US, ever. In addition, Microsoft expects to sell 10 million copies of Halo 2 eventually, doubling the sales of the first Halo and penetrating 60% of the US X-box market and in addition, Sony?s anus.